Fanfare is building a Social Commerce ecosystem where content creators, consumers and brands can connect intimately via the exchange of value through FAN Tokens. The FAN Tokens would be used by the brands as a reward mechanism for content creators by converting their user-generated videos into shoppable videos. This allows every user-generated video to have the potential of becoming a point-of-sale for brands, thus making the entire social platform a marketplace for products. Users would also be incentivized for time spent on watching videos created by their friends or other consumers. Users can, in turn, use the FAN Tokens they have received as rewards to purchase products from the Fanfare eStore. Consumers who purchase products from the Fanfare eStore could further benefit from attractive discounts or additional rewards
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